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Walsall students get 10% discount on school shoes!

Students from a local Walsall school are going to be very well-heeled this year after being offered a 10% discount on any Back to School shoes they buy from a local shoe retailer.

Grace Academy Darlaston is currently the only school in the Darlaston area to benefit from the 10% discount scheme, being offered by the national shoe retailer Brantano to a number of schools across the country.

Harriette Luscombe, Marketing Manager, Brantano, which has a retail outlet on Crown Wharf shopping park, said:
“We are aware that parents can find it very difficult to keep up with school uniform expenses.  In our research 81% of parents admitted that they would rather sacrifice shoes for themselves instead of letting their children go without in these difficult economic times.
“This is why we were only too happy to help when we were contacted by Grace Academy Darlaston to see if we could give their students the chance to buy expertly fitted shoes, without breaking the bank.  Children obviously spend a lot of time in school shoes and we know that poorly fitted shoes can have long-term health implications.”

David Shaw, Principal, Grace Academy Darlaston, added:
“We are delighted to be working with Brantano for the provision of school shoes next year for our students.  In these tough times the 10% discount offered to all of our students will be welcomed by parents and carers and we would like to thank Brantano for working with us on this.  Obviously the partnership we have with Brantano supports our high standards of uniform within the Academy.”



Brantano has 150 stores across the UK, the majority of which are on retail parks, with free parking and open until late.  At Brantano choosing correctly fitted shoes is a straightforward process that does not need to be expensive and involves not only measuring the length, width and depth of both of the feet, but also trying the shoes on and watching how the child walks in the shoes.

The stores offer a free fitting service, with staff trained by top brands such as Clarks, Start Rite and Hush Puppies, in a scheme recognized by the awarding body Edexcel.  The team are put through rigorous training followed by at least 25 supervised fits before being given the title of ‘expert fitter’. For more information visit  You can also preview our Back to School range here:

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