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The Quadrant at Braintree Takes a New Step with Brantano

Brantano are excited to announce the opening of its latest concession with Chelmsford Star Co-operative Society in its quadrant department store, George Yard, Braintree.

Opening on Saturday 21st September, shoppers will be able to choose from many great brands including Hush Puppies, Start Rite, Skechers, Hi-Tec, Reiker, Caterpillar and many more.

The new department will hold over 16000 pairs of not only ladies and men’s styles but there will also be the addition of a kid’s area, with expert fitters on hand to make sure children’s feet are properly measured and the correct size shoes fitted.

Brantano staff are trained to fit shoes by top fitted brands like Hush Puppies and Start Rite to a standard recognised by Edexcel. They have to go through 25 supervised fits before they can be called an expert. This ensures that whether for school time or play time, precious children’s feet are in the appropriate shoes.

Karen Staton, Retail Operations Manager for Brantano said;
“We are passionate about providing footwear for all the family, and are excited to be able to offer Braintree and surrounding area a great selection at very competitive prices. We look forward to a successful partnership with Braintree’s largest department store, especially as our products are such a perfect match for their customer profile.”

Keith Grinsted, Head of Specialist Services for Chelmsford Star commented;
“An added bonus with Brantano is that they make footwear shopping simple, because both pairs are out on display, so it’s quick and easy to find your size and try on before you buy.”

With the opening in Braintree, this adds to the network of 151 Brantano stores and 10 existing concessions.

For further information please contact Katie Holloway at Brantano:
Tel: 01530 516116
Fax: 01530 516191

Editors Notes:
Brantano are family footwear specialists and offer footwear for all, including:
o Kids shoe fitting specialists in every store – trained to Edexcel standards.
o Top shoe brands such as Clarks, Start rite, Hush Puppies, Emilio Luca, Red Level, Orchard, and Skechers.
o Wider fitting options and selected ladies shoes range from size 2 to size 10 and selected Men's shoes from size 6 to size 14.
o Web exclusive branded product online at
o A wide range of sports footwear from leading brands including Nike, Adidas and Hi-Tec

Some of the Brantano styles are subject to limited availability and are stocked at selected stores only, local stores will be happy to try to order them for customers, subject to availability.
For stockist enquiries please call 0870 990 1600
To find your nearest Brantano please visit

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